GoodWaves · Building early since 2014
When anything can be generated, the only thing that matters is deciding what belongs. That is the problem GoodWaves was built for.
The shift
The cost of creating has collapsed to zero. Machines now produce plausible text, images and video faster than any platform can read them — and most of it is hollow.
The feed era's problem was volume — more posts than anyone could sort. Platforms answered with ranking and removal.
Generative AI floods every channel with content that looks real and says nothing. Detecting harm in that flood is the easy part — every model does it. What every model does is not an advantage.
In an ocean of synthetic everything, what deserves a person's attention? Recognising real human signal — quality, meaning, contribution — is the hard problem of the next decade.
The idea
Detect the hate, the spam, the abuse — and delete it. Necessary, and now a commodity any model performs. It tells you what to throw away. It can't tell you what's worth keeping.
An agentic pipeline that reasons about content the way an editor does: does this belong here, does it add something, is it real. Built to surface signal, not just suppress harm.
This is not a solved problem.
It's the problem GoodWaves exists to solve.
The pattern
Volumetric capture and digital humans in Los Angeles. A category before the category existed.
Founded and exited. Immersive VR, built and shipped years before the headset boom. Reykjavík.
Augmented-reality storytelling on iOS. Over 5 million downloads.
An autonomous, solar-powered, satellite-linked drone network. Emergency response cut by 60%. Given to Italy at no charge.
The first built end to end by a single pair of hands. The pipeline is not a roadmap. It is the art.
Each one arrived before the world was ready for it.
This one is no different.